The pursuit of minimalist perfection. That's our obsession. We began with a singular focus to design products that would be supremely functional, yet tastefully minimal. Over the years, as our products have gained acclaim in publications like The Wall Street Journal, and major technology websites, such as Macworld, BGR, 9to5Mac, and Wirecutter, we’ve stayed true to our original mission, and we continue to apply an obsessive attention, expert craftsmanship and the utmost care to the creation of all of our products. 

Our products appear simple at first glance - indeed, we strive for our products to be simple. But that simplicity masks an enormous amount of careful consideration and collaboration, all with the purpose of instilling our sense of quality and design into the final result. That's why you'll discover fine details in our products that you'll seldom find anywhere else. To us, the pursuit of minimalist perfection is indeed an obsession.

Our commitment to you 

We and our products truly are here to serve you. That’s why we offer an easy return policy and our popular Hassle-Free, One-Year Warranty. And it’s why we painstakingly train each and every one of our customer support staff to be responsive to your needs. We give them full reign to handle all matters as they see fit, so long as the goal is to make you happy (and even if that means they include a dose of quirky humor from time to time!).

In the end, our job is simple: it’s not about the bottom line, it's just about making sure all of our customers are happy with their purchase. That’s our commitment to you.